Dynamic communication on a digital mirror in a dynamic working space
Mothership of Work (MOW) is a co-working hub for a dynamic community of on-the-go entrepreneurs and freelancers. The downtown Helsinki hub that is fueled by Sponda, a property development and investment company, offers workspace for up to 300 creative professionals. MOW introduces a new way of working,
“physically in Helsinki, otherwise out of this world”
as the MOW members like to put it. Providing residents with the latest technology in an inspirational urban working space, Sponda also wanted to find new ways to meet and greet visitors from the first moment they step in the MOW lobby. Stereoscape delivered and assembled a custom size extra large digital screen, integrated in a tailor made glass mirror. The content solution and the content on the mirror are created by MOW community members.
Digital mirror – mirror, screen and a beautiful, fun and effective communication tool
A digital mirror, or magic mirror, or smart mirror as it is also called, is a digital screen integrated in a tailor made glass mirror. Just like an ordinary mirror it shows you the reflection of reality. But unlike an ordinary mirror it can add digital information or virtual items on top of what you see – creating an augmented reality experience. Depending on the location and intended use, the mirror can display news, weather info, bus schedules, product info, virtual additions to the real life products – what ever gives added value to people looking at their reflection. A digital mirror is more than a mirror and more than a screen. It is a powerful communication tool that engages people and creates more value.
For more information read here.